The PhD dissertation titled examines the untapped potential of Libya’s tourism industry as a supplementary pillar for its oil-dominated economy. It identifies Libya’s diverse tourism assets, such as its Mediterranean coastline, Saharan oases, rich cultural heritage, and historical sites, while analyzing barriers like political instability, lack of infrastructure, and weak international branding. The research employs strategic tools such as SWOT, SOAR, and STEEP analyses to propose actionable strategies for stakeholders to develop tourism as a sustainable economic sector.
The dissertation directly links to Southern Libya, emphasizing its unique Saharan landscapes and cultural sites like the Ubari Sand Sea and Ghadames, showcasing the region’s adventure and cultural tourism potential. It also discusses the importance of integrating local communities and fostering entrepreneurship, especially in rural areas like the Fezzan region, to diversify income sources and improve livelihoods.